Here’s an overview of our PPC advertising process:

Client Consultation and Goal Definition:

Our process kicks off with a detailed consultation with our clients to understand their specific business objectives, target audience, and desired outcomes from PPC advertising. This foundational information guides the development of a tailored PPC strategy.

In-House PPC Team Expertise:

Our dedicated in-house PPC team is comprised of skilled professionals with extensive experience in crafting and managing successful PPC campaigns. This internal capability allows for streamlined communication, quick decision-making, and a cohesive approach to achieving our clients’ goals.

Platform Selection and Campaign Setup:

We strategically select platforms based on the client’s target audience and objectives. Google and Bing are often chosen for their expansive search network, while Facebook and Instagram are leveraged for their visual and demographic targeting capabilities. Our team sets up meticulously structured campaigns to maximize effectiveness and reach.

Keyword Research and Ad Copy Creation:

Thorough keyword research is conducted to identify high-performing keywords relevant to the medical industry. Compelling ad copy is then crafted, ensuring alignment with the selected keywords and delivering a clear and persuasive message to the target audience.

Audience Targeting and Segmentation:

Utilizing the sophisticated targeting options on platforms like Facebook and Instagram, our team precisely targets specific demographics, interests, and behaviors within the medical niche. This ensures that ads are shown to the most relevant and potentially interested audience.

Ad Extensions and Formats:

Our team optimizes PPC ads by incorporating ad extensions and formats that enhance visibility and engagement. Site link extensions, callout extensions, and ad formats that resonate with the medical audience are strategically implemented to maximize the impact of the campaign.

Budget Management and Bid Optimisation:

Effective budget management is a key aspect of our strategy. Our team carefully allocates budgets across campaigns, continuously monitoring and optimizing bids to ensure a cost-effective approach while maximizing the visibility and performance of the ads.

Tracking and Analytics Integration:

We implement robust tracking mechanisms and integrate analytics tools to monitor the performance of PPC campaigns. This includes tracking conversions, click-through rates, and other key metrics. Regular analysis provides insights for ongoing optimisation.

A/B Testing and Iterative Optimisation:

A/B testing is conducted on various elements of the PPC campaigns, including ad copy, visuals, and targeting parameters. Through iterative optimization, our team refines campaigns based on performance data, ensuring continuous improvement and alignment with changing market dynamics.

Transparent Reporting and Client Collaboration:

Transparent reporting is central to our approach. We provide clients with detailed reports showcasing key performance indicators and insights. Regular collaboration ensures that our clients are informed about the progress of their PPC campaigns and can provide input for further refinement.

By leveraging our in-house PPC team and harnessing the advertising potential of Google, Bing, Facebook, and Instagram, our PPC advertising services are designed to deliver instant and targeted results for clients in the medical digital marketing space. This comprehensive and strategic approach ensures a strong online presence, increased visibility, and effective lead generation for our clients.